The Most Important Part Of Starting An Amazon FBA Business

The world is an amazing place today where the creative ways to earn an income are endless. Gone are the days where you need to work a 9-to-5 job to make an income. With Amazon FBA there is a huge opportunity to make additional income (or even replace an income). However, there is not a shortcut to success. In this post I will share with you the most important part of starting an Amazon FBA business.

The one segment of Amazon FBA that I am going to focus on is private labeling. This is where you will source a product (usually from China) and marketed it as your own brand (you usually put your brand name on it too). This way you don’t have to deal with the fierce buy box competition with other sellers, and you are actually creating a brand.


This doesn’t mean that there isn’t a lot of competition. There is still a TON of competition, but now you can be an entrepreneur with more control, rather than just a reseller of goods.

Starting An Amazon FBA Business Can Be Broken Down Into 3 Levels:

  1. The top level is optimizing your Amazon listing and product
  2. The middle level is getting your product on Amazon
  3. The lower level is researching what product you want to sell

Most new Amazon FBA sellers put too much time and effort into the top level. They don’t want to spend a lot of time finding a product to sell and getting it on Amazon. What they want is to rush to the fun part where they can start making sales. This is a huge mistake.

When you don’t spend enough time on the lower level, researching what product you want to sell, you build your business on a shaky foundation. Your Amazon listing may look great but if you chose the wrong product or supplier your sales will be low.

It is just like building a house. You can build a house that looks great on the outside but what happens if there’s an earthquake? It’s not going to hold up if it has a shaky foundation.

On the other hand, if you spend more time on the research phase and find a great product your sales will be high even if your listing isn’t great.

The research process will take you a long time… but it is well worth it. Any time spent up-front now, will save you hours, ten-fold down the line. Rather than jumping straight in with some product that you think MIGHT sell well, you should save yourself the time, effort, and money to research a product properly that you KNOW will sell well.

Focus on what matters. Remember, the money is in the research.

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