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Amazon FBA Private Label: A Comprehensive Step-by-Step Guide for Beginners

  • Half of all U.S. households are subscribed to Amazon Prime
  • Half of all online shopping searches start directly on Amazon
  • Amazon captures nearly one in every two dollars that Americans spend online–that’s 50% spent on Amazon in the US!

The tech giant is obviously taking over, keeping traditional retail on its toes, but we all know where this is going to end with e-commerce being our main form of purchasing goods. Selling on Amazon FBA (Fulfillment by Amazon) is still easy. There is a very little barrier to entry, and all of the hard work, the logistics (sales, fulfillment, customer service) are done by Amazon itself, so all of your time is spent on marketing and product research.

Obviously, Amazon has a huge audience! But the strategic mindset you need to succeed is to find and sell a very specific product for a narrowly targeted niche.

Becoming an Amazon seller is possible for you.

This is the most comprehensive step-by-step guide for starting your own successful Amazon FBA business.

Start your journey today, and finally start making money on Amazon.

We’ll be updating this guide to keep it up-to-date, so bookmark this page and come back often as you’re building out your new business.

Let the journey begin!

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How To Order A Sample For Your Amazon FBA Product (Part 1 of 3)

Ordering a product sample is a great accomplishment in every Amazon FBAer's journey. Product research is one of the hardest parts, and by ordering a product sample, you get to validate your claims and make sure the product meets your standards.

If you're here, you must have found the Perfect Product to import. If not, I recommend you head on over to our courses page and check them out! If you need to get started with selling on Amazon, we offer a free 10-day email course which will teach you all of the basics.

So you've done the hard part--you've found a product--Congratulations! Now how do you go about ordering it?

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How To List Your Product On Amazon FBA (Part 2 of 3)

Taking time to learn how to list on Amazon FBA and create an optimized listing for your product is an extremely important part to maximizing your product's potential. If you don't put in the effort, you will find you won't rank as high on Amazon's site. However, if you put in the time, and use your product research skills then you will end up with a perfectly optimized Amazon listing ready to go!

If you're here, you must have found the Perfect Product to import and ordered your product sample. If not, I recommend you head on over to our courses page and check them out! If you need to get started with selling on Amazon, we offer a free 10-day email course which will teach you all of the basics which you can find here.

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Placing Your Amazon FBA Order (Part 3 of 3)

Placing your Amazon FBA order is one of my favorite parts of starting a new product. It is the final step before you start selling on Amazon and it validates all your prior claims by exchanging the money with your supplier. There are a few details you must know if you want to make this process go as smoothly as possible though.

If you're here, you must have found the Perfect Product to import and listed your product on Amazon. If not, I recommend you head on over to our courses page and check them out! If you need to get started with selling on Amazon, we offer a free 10-day email course which will teach you all of the basics which you can find here.

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How Much Investment It Took Me To Start My Amazon FBA Business

One of the most common questions I get from new sellers is, how much of an Amazon FBA investment do I need? Personally I started my Amazon business with a $300 investment. I know… its crazy… but it worked.


Don't get me wrong--You probably need more than that

I had a lot more money to throw around than $300, the thing is that I don't like taking unknown risks. This is not a good or bad thing, but it has helped me a lot. I am always cautious before leaping into something, but at some point you have to dive straight in and commit a small amount of money.

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Dropshipping vs Amazon FBA – Which Is Better?

Short Answer: Amazon FBA

Long Answer: It's complicated…

I have years of experience with both drop shipping (9+ years) and Amazon FBA (3+ years) and I can tell you that both are phenomenal business models and very empowering to be self-employed or make money as a side-gig.

During high school, I used to make about $2,000/mo PROFIT with drop shipping, and then people started to catch on. It is scalable, but you will always run into issues. The most likely problem is the rat race to the bottom; this is an endless pursuit where margins get slimmer and slimmer, since you don't control your product and there are always competitors.

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Where You Should Buy Your Amazon FBA UPC Codes

What are Amazon UPC Codes?

As an Amazon seller, you should already be familiar with UPC codes, if you aren't, I recommend you start learning about becoming an Amazon seller before diving into more technical portions of the business. If you need to get started with selling on Amazon, we offer a free 10-day email course which will teach you all of the basics which you can find here.

There is only one legitimate producer of these UPC codes, that is GS1 (Global Standard 1). They are a non-profit organization that has set the global standard for supply chain barcoding. These UPC codes are used as a unique identifier of your item on Amazon, after all, Amazon is a logistics company and needs to adhere to the global standards.

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The 15 Things You Need To Know Before Selling On Amazon FBA

Over my years of selling on Amazon FBA I’ve gained a significant amount of knowledge and learned what it takes to make a product successful. It is very important that new Amazon FBA private label sellers know these things before diving in!


1. The Money is in the Research

This is too true, and if you jump straight into importing a product without doing the research—you will have a high chance of failure. Check out this post!

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The Most Important Part Of Starting An Amazon FBA Business

The world is an amazing place today where the creative ways to earn an income are endless. Gone are the days where you need to work a 9-to-5 job to make an income. With Amazon FBA there is a huge opportunity to make additional income (or even replace an income). However, there is not a shortcut to success. In this post I will share with you the most important part of starting an Amazon FBA business.

The one segment of Amazon FBA that I am going to focus on is private labeling. This is where you will source a product (usually from China) and marketed it as your own brand (you usually put your brand name on it too). This way you don’t have to deal with the fierce buy box competition with other sellers, and you are actually creating a brand.

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What Retail Arbitrage Is And The 3 Main Types Of Arbitrage

In this post we explain what is retail arbitrage and the 3 main types of arbitrage…

Arbitrage is the simultaneous purchase and sale of an asset to profit from a difference in price. It is a trade that profits by exploiting the price differences of identical or similar financial instruments on different markets or in different forms.

Let’s give a simple example of an arbitrage opportunity. Let’s say you buy a toy doll from New York for $5, but are able to sell the doll for $15 in San Francisco. If you are able to buy the doll from New York and sell it in the San Francisco market, you can profit from the difference without any risk.

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